Crafting the full
spectrum of senses

It's the moment where we define the concept, purpose, features, and 'storybits' or narrative elements that will help convey and communicate the client's idea effectively.

In this step, we align with the best style and mood that serve the project's idea before commencing the actual design work.

R&D phase is akin to a sandbox within a framework where we aim to diverge from references and craft a distinctive visual approach.

A single visual frame or image that represents the intended visual style, color palette, and overall aesthetics of the project. It serves as a reference point for maintaining consistency throughout the production.

During the production phase, the creative elements are assembled and transformed into the final visual and audio experience.

The phase in which we gradually realize the vision we've co-created with our client, step by step.